Make it stand out.
When I took over the helm of art direction, broadcast branding and graphic producing for The Marilyn Denis Show it was a welcomed design endeavour. The energy of the production team was new, upbeat and fast-paced. From food, tech, fashion to style and trends, this daily lifestyle program features topical content that requires a plethora of visuals — on-air graphics, on-set graphics and video walls. Like most long running shows, The Marilyn Denis show has undergone several graphical updates over the years.
Season Eleven
Unprecedented times called for a refreshed framework that supported filming at home vs. studio. With a tight turn around, I designed a fresh and inviting look enhanced by colourful palette that invited viewers into our homes. In addition to solidifying turquoise, teal and gold as evergreen colours, the show updated the logotype to include a home icon — a subtle nod to the lock down and stay-at-home orders of 2020.
On-Air Graphics
The new Marilyn Denis Show logo keeps the similar gold with the added home shape.
A refreshing sorbet-inspired palette lends itself to happier times and a respite from serious news headlines. Teal, turquoise and gold are solidified as evergreen colours.
Secondary colours, such as coral and pinks, are used as accents to highlight or call attention. Teals and corals are also used as one of the multiple wipes between teases.
Show Open.
In addition to the new logo, the show also debuted a new open. The open incorporates sorbet-pastel palette and includes gold accents.